Chestnut Research employs a variety of techniques to help clients meet their research goals.  We believe challenging business issues often require the use of multiple approaches to acquire the best insights across all aspects of the consumer and shopper experience.  We curate the best combination of approaches for your needs.


Location Specific   Location Specific
  • Shop-a-Longs
  • Store Checks
  • In-Home Ethnographies
  • Video Ethnographies
Group    Size Specific
  • Focus Groups
  • One-on-One Interviews
  • Mini-Groups/Triads
  • Self Ethnographies
Digital    Digital Specific
  • Online Diaries
  • Online Discussion Groups
  • Mobile Studies


  • Intercept Interviews
  • In-Store Observations
  • In-Store Audits
  • Claims Development & Testing
  • In-Situ Packaging Tests
  • In-Situ Planogram Design Testing


  • Journey Mapping
  • Co-Creating Prototyping
  • Ideation
  • Action Planning
  • Design Thinking
  • Consumer Centric Ideation